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Thursday, April 20 - 2023

American Biltrite announces their new carbon-neutral ABPURE® Infinity Collection

Sherbrooke, Quebec, Canada – This April, to celebrate Earth Month 2023, American Biltrite is announcing the official launch of its new carbon-neutral rubber sheet ABPURE® Infinity Collection. It’s the first flooring collection produced with renewable natural gas from organic waste, helping to reduce greenhouse gases at the source.


“ABPURE® Infinity is our first cradle-to-gate carbon-neutral rubber sheet flooring,” said Catherine del Vecchio, Vice-President of Marketing. “Our research and development team looked into a number of ways to make this new product line carbon neutral without purchasing carbon credits. The clear solution was to manufacture ABPURE® Infinity with renewable natural gas derived from organic waste. This is a new energy source produced locally by collecting society’s organic waste and transporting it to biomethanation farms, where the waste is fermented and purified to generate renewable natural gas. We use the full amount of RNG made from 100% organic waste to offset ABPURE’s cradle-to-gate carbon footprint, as measured in our Environmental Product Declaration (EPD).”


ABPURE Infinity is a 3 mm rubber sheet flooring that features an elegant tone-on-tone chip visual. The Infinity palette features foundational base colors running from light to dark within hue families to create harmonious tonal combinations. The line has a large selection of foundational greys and beiges, environmental blues and greens, and uplifting accent colors. “The Infinity color line,” said Lora Di Fabio, Head of Design at American Biltrite and Color Marketing Group board member, “is based on the concept of four pillars, each one representing a different avenue for healing through color therapy. The specific color choices were based on a matrix of natural hues with therapeutic properties and crossed with forward-trending color directions: Engage, Oasis, Nexus, and Jovial.”


ABPURE® features Nfuse® technology that penetrates and seals the flooring, making it an occupancy‑ready collection that never needs to be waxed. ABPURE® rubber flooring also comes with the best color fastness guarantee in the market with PURE colors: true whites and blues that will never fade or yellow. Internal laboratory test results have demonstrated that ABPURE® shows the least tarnish after repeated disinfection protocols compared to other rubber floorings. All of ABPURE’s® amazing features are now available in a new carbon-neutral collection: ABPURE® Infinity.


The carbon-neutral ABPURE® Infinity is a collection respectful of mother nature with soothing colors inspired by nature, available just in time for Earth Month.

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